Privacy Policy

Last updated: 26 January 2026

This Privacy Policy explains how Rainbow Riches Pick ‘n’ Mix collects, uses, stores, and protects personal data when you use our website. It also explains your rights and how to contact us.

If you have any questions, contact us:
Address: 55 Queensway, London W2 4QH, United Kingdom
Email: [email protected]

1) Who We Are

Rainbow Riches Pick ‘n’ Mix is an informational website that publishes content about slot games, demo play, app access, guides, and related topics. We are not a gambling operator and we do not accept deposits or process withdrawals. For the purposes of UK/EU data protection law, we act as a data controller for personal data processed through the Site.

2) Personal Data We Collect

We may collect the following categories of personal data:

A) Data You Provide to Us

Contact details (e.g., your email address) if you email us or submit a form (if available)
Message content you send to us (questions, feedback, support requests)

B) Data Collected Automatically

When you visit the Site, we may automatically collect:

Device and browser information (browser type, device type, operating system)
Log data (IP address, pages visited, time/date, referring URLs, clicks)
Approximate location (inferred from IP at country/city level)
Cookie and tracking data (see our Cookie Policy)

C) Data from Third Parties

We may receive limited information from:

analytics providers (aggregated usage stats),
affiliate or advertising partners (referral data),
security providers (fraud/spam signals).

3) How We Use Your Personal Data

We use personal data to:

Operate and maintain the Site (performance, functionality, troubleshooting)
Respond to messages and provide support
Improve content and user experience (analytics and feedback)
Monitor security and prevent misuse, spam, or fraud
Measure referrals and site performance (including affiliate links, where applicable)
Comply with legal obligations and enforce our Terms & Conditions

4) Legal Bases for Processing (UK GDPR / EU GDPR)

Depending on the context, we process personal data under one or more of these legal bases:

Consent — for non-essential cookies and certain marketing/analytics tools (where required)
Legitimate interests — to run and improve the Site, prevent fraud, and understand usage (balanced against your rights)
Contract — if processing is necessary to respond to a request you make (e.g., replying to your email)
Legal obligation — where we must comply with law, regulation, or lawful requests

You may withdraw consent at any time (for example, by changing cookie settings), without affecting processing already carried out.

5) Cookies and Similar Technologies

We use cookies and similar technologies to provide core functionality, remember preferences, and analyse site traffic. For details, see our Cookie Policy. You can control cookies through:

the cookie banner/settings (if available),
your browser or device settings.

6) How We Share Personal Data

We do not sell your personal information. We may share personal data only when needed, including with:

A) Service Providers (Processors)

Trusted vendors who help us operate the Site, such as:

website hosting and CDN providers,
analytics providers,
security/spam prevention tools,
email service providers.

They may process personal data on our behalf under contractual safeguards.

B) Affiliate / Advertising Partners (If Used)

If the Site contains affiliate links, partners may receive referral data (e.g., that you clicked a link). They may also set cookies in accordance with their own policies.

C) Legal and Safety Reasons

We may disclose information if required to:

comply with law or legal process,
respond to lawful requests from authorities,
protect our rights, users, and the Site from harm or misuse.

7) International Data Transfers

Some service providers may process data outside the UK/EEA. When international transfers occur, we use appropriate safeguards, such as:

adequacy decisions (where applicable),
standard contractual clauses,
equivalent legal mechanisms.

8) Data Retention

We keep personal data only as long as necessary for the purposes described in this policy:

Contact emails/messages: typically retained for as long as needed to resolve your request, then archived or deleted in line with operational needs.
Analytics data: retained according to the settings of the analytics provider and our configuration.
Security logs: retained for a reasonable period to protect the Site and investigate issues.

When data is no longer needed, we delete or anonymise it.

9) Security

We use reasonable technical and organisational measures to protect personal data, such as:

access controls,
basic monitoring and security tooling,
limited access to administrative systems.

No method of transmission or storage is 100% secure, but we work to reduce risk and respond to issues quickly.

10) Your Data Protection Rights

Depending on your location (UK/EU and similar regimes), you may have the right to:

Access your personal data
Correct inaccurate or incomplete data
Delete your personal data (in certain cases)
Restrict processing (in certain cases)
Object to processing based on legitimate interests
Data portability (in certain cases)
Withdraw consent (where processing is based on consent)
Lodge a complaint with a data protection authority

To exercise your rights, contact us at [email protected]. We may need to verify your identity before fulfilling requests.

UK residents

You can also complain to the UK regulator:

Information Commissioner’s Office (ICO)

11) Children’s Privacy

The Site is intended for users who are at least 18 years old (or the legal age in their jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us and we will take steps to remove it.

12) Third-Party Links

The Site may contain links to third-party websites (e.g., casinos, providers, external guides). We are not responsible for the privacy practices of third parties. Please review their privacy policies before providing information.

13) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top shows when changes were made. Continued use of the Site after updates means you accept the revised policy.

14) Contact Us

If you have questions about this Privacy Policy or want to exercise your rights:

Address: 55 Queensway, London W2 4QH, United Kingdom
Email: [email protected]